Services
Some Directors believe that product knowledge, brochures and a car is all that is necessary for their Salespeople to succeed. Wrong!!
To much product information can be a subliminal turn-off for many customers.
Training for Sales has 3 main categories:-
Training Salespeople to Sell better than the Competition.
Training Salespeople, Managers and Directors to develop and use System Controls effectively.
Product Training. (Very different to Sales Training)
We write and deliver courses that address nos. 1 & 2. No 3 is down to you.
However we do teach within 1 & 2 how to use product knowledge correctly.
Engineers never learn how to install a System and say "OK I can do that now" then spend the rest of their career fitting systems. They attend Product and Installation refresher courses because of updates in products & legislation.
So why do Salespeople say "I've been selling for years, can't tell me much new" and resist learning new techniques etc. ? It baffles us!!
Most Salespeople have been taught the basics of selling but equally most only use about 50% of their potential skills. They've either forgotten the others or found simple comfort zones.
Refreshers are essential to enable them to move forwards. The company that stands still, "Dies" and their Salespeople become "Dinosaurs".